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This website accompanies the case study Oddjob Airways from the books "Market Research. The Process, Data, and Methods Using Stata" and "A Concise Guide to Market Research. The Process, Data, and Methods Using SPSS Statistics" (3rd edition). All contents have been designed in the the seminar "Digital media in teaching and learning settings," headed by  Prof. Dr. Marko Sarstedt, Prof. Dr. Stefan Iske, and Jana Richter at the Otto-von-Guericke-University Magdeburg (Germany). The Logo has been designed by Christin Schumacher.

 


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